Jumat, 28 Oktober 2011

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Application of Big Data for National Security: A Practitioner's Guide to Emerging Technologies, by Babak Akhgar, Gregory B. Saathoff, Hami



Application of Big Data for National Security: A Practitioner's Guide to Emerging Technologies, by Babak Akhgar, Gregory B. Saathoff, Hami

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Application of Big Data for National Security provides users with state-of-the-art concepts, methods, and technologies for Big Data analytics in the fight against terrorism and crime, including a wide range of case studies and application scenarios. This book combines expertise from an international team of experts in law enforcement, national security, and law, as well as computer sciences, criminology, linguistics, and psychology, creating a unique cross-disciplinary collection of knowledge and insights into this increasingly global issue.

The strategic frameworks and critical factors presented in Application of Big Data for National Security consider technical, legal, ethical, and societal impacts, but also practical considerations of Big Data system design and deployment, illustrating how data and security concerns intersect. In identifying current and future technical and operational challenges it supports law enforcement and government agencies in their operational, tactical and strategic decisions when employing Big Data for national security

  • Contextualizes the Big Data concept and how it relates to national security and crime detection and prevention
  • Presents strategic approaches for the design, adoption, and deployment of Big Data technologies in preventing terrorism and reducing crime
  • Includes a series of case studies and scenarios to demonstrate the application of Big Data in a national security context
  • Indicates future directions for Big Data as an enabler of advanced crime prevention and detection

  • Sales Rank: #2373341 in Books
  • Published on: 2015-03-03
  • Released on: 2015-02-17
  • Original language: English
  • Dimensions: 9.25" h x .72" w x 7.50" l, 1.46 pounds
  • Binding: Paperback
  • 316 pages

Review
"Law enforcement and intelligence practitioners will especially be interested in the case studies on how big data and high performance analytics have been used to uncover terrorist plots…" --Journal of Counterterrorism and Homeland Security International

About the Author
Babak Akhgar is Professor of Informatics and Director of CENTRIC (Center of Excellence in Terrorism, Resilience, Intelligence and Organized Crime Research) at Sheffield Hallam University (UK) and Fellow of the British Computer Society. He has more than 100 refereed publications in international journals and conferences on information systems with specific focus on knowledge management (KM). He is member of editorial boards of several international journals and has acted as Chair and Program Committee Member for numerous international conferences. He has extensive and hands-on experience in the development, management and execution of KM projects and large international security initiatives (e.g., the application of social media in crisis management, intelligence-based combating of terrorism and organized crime, gun crime, cyber-crime and cyber terrorism and cross cultural ideology polarization). In addition to this he is the technical lead of two EU Security projects: “Courage” on Cyber-Crime and Cyber-Terrorism and “Athena” onthe Application of Social Media and Mobile Devices in Crisis Management. He has co-edited several books on Intelligence Management.. His recent books are titled “Strategic Intelligence Management (National Security Imperatives and Information and Communications Technologies)”, “Knowledge Driven Frameworks for Combating Terrorism and Organised Crime” and “Emerging Trends in ICT Security”. Prof Akhgar is member of the academic advisory board of SAS UK.

Hamid R. Arabnia is currently a Full Professor of Computer Science at University of Georgia where he has been since October 1987. His research interests include Parallel and distributed processing techniques and algorithms, interconnection networks, and applications in Computational Science and Computational Intelligence (in particular, in image processing, medical imaging, bioinformatics, and other computational intensive problems). Dr. Arabnia is Editor-in-Chief of The Journal of is Associate Editor of IEEE Transactions on Information Technology in Biomedicine . He has over 300 publications (journals, proceedings, editorship) in his area of research in addition he has edited two titles Emerging Trends in ICT Security (Elsevier 2013), and Advances in Computational Biology (Springer 2012)

Andrew Staniforth, Detective Inspector and Advisory Board Member and Senior Research Fellow, Centre of Excellence in Terrorism, Resilience, Intelligence and Organised Crime Research (CENTRIC).

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Rabu, 26 Oktober 2011

[D612.Ebook] Ebook Download Lark Rise to candleford, by Flora Thompson

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Lark Rise to candleford, by Flora Thompson

  • Sales Rank: #1972955 in Books
  • Published on: 1948
  • Number of items: 1
  • Binding: Hardcover

Most helpful customer reviews

41 of 45 people found the following review helpful.
An excellent appreciation of the "old" ways
By tdown@sk.sympatico.ca
This trilogy was one I read many years ago and only returned to recently. On this reading it was an even better - recalling in detail a life which has totally gone now but has a wonder and joy in it which we can no longer experience. On having her fortune told - the main character was told she would be loved by people she had never met - for once astrology worked. An excellent piece of literature.

13 of 13 people found the following review helpful.
Beautiful descriptions of hamlet living and a time long past
By Z Hayes
I came to this book by way of the beautifully-filmed series Lark Rise to Candleford (Seasons 1-4). The show is a stellar production with a great ensemble cast and heartwarming stories, and I had to read the source work which inspired the series. This edition of Flora Thompson's Lark Rise to Candleford contains the trilogy, i.e. "Lark Rise", "Over to Candleford", and "Candleford Green".

As for the work itself, I have found it to be most illuminating. The trilogy has been seen as a sort of semi-autobiographical work, and the character of Laura as seen to reflect Thompson. The amazing thing about this work is that Ms. Thompson wrote it about forty years after the events she witnessed. The stories reflect the glory days of England's pastoral life, and there is a sense of idealism in the portrayal of people's lives back then, almost as if these were the best of times, despite the poverty of many of the inhabitants of the villages. Ms. Thompson's writing may gloss over the serious problems affecting the people in the hamlets at that time, but it is nevertheless an important work that adds to the various collections of memoirs and journals describing the English countryside and the lives of the inhabitants of the hamlets surrounding it.

I loved reading about the little details of hamlet living, and even though the descriptions can at times be almost tedious in their details, I savored each and every word. It made me yearn for a simpler, less frenetic life, one that seems almost impossible in today's hectic, technology-inundated world.

I also enjoyed reading about the characters, some of which are found in the BBC drama adaptation. It was rather illuminating to read about Robert Timmins, a strong-minded, independent, proud man who is seen as a father figure among the Lark Risers in the TV show. In the book, I learned that Robert grew to become a very bitter man who never quite fit in with his surroundings, and whose life eventually lapsed into degeneracy!

This is a wonderful work for many reasons, but most of all for eliciting one's feelings of nostalgia for long gone days. One of the passages in the book reads,
"Candleford Green was but a small village and there were fields and meadows and woods all around it. As soon as Laura crossed the doorstep, she could see some of these. But mere seeing from a distance did not satisfy her; she longed to go alone far into the fields and hear the birds singing, the brooks tinkling, and the wind rustling through the corn, as she had when a child. To smell things and touch things, warm earth and flowers and grasses, and to stand and gaze where no one could see her, drinking it all in." I too long to walk far into the fields, and to have the luxury of time to do it!

12 of 12 people found the following review helpful.
A detailed picture of a time that has passed
By Deb in Western NC
Flora Thompson wrote about what she knew - a rural life in a small village near Oxford, and in such a way that you feel you are there with her. This book was adapted for the British TV show "Lark Rise To Candleford," but be aware that the book itself has less of the interpersonal relationships that are developed in the show and much more description of the environment. As an Anglophile and lover of British folk music, I thoroughly enjoyed this.

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Senin, 24 Oktober 2011

[B406.Ebook] Download PDF OutbackFrom Brand: Paul Freeman Publishing

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OutbackFrom Brand: Paul Freeman Publishing

This first part of a new series by Paul Freeman is set far away from Bondi's shores under a mighty Australian sky on a vast property filled with drovers, farm-hands shearers and cowboys, working and at play. This extraordinary body of work, set in a variously tough and gorgeously colored landscape, often evokes Australia's pioneering past with sepia toning, aging of images and a carefully controlled color palette of muted burnt yellows and reds reminiscent both of nineteenth century Australian impressionism and of early hand-painted photos. The collection has a 'boys own adventure' feel which those annual compendiums of ripping yarns might have had in the 1920's and '30s. The qualities displayed by the men on these pages were as current a hundred years ago as they are now. Even the more obviously contemporary images are nostalgic, shot as they are in and around weathered timber farm buildings and parched fields littered with rusted old vehicles. Everything is worn but staunch and durable complimenting and contrasting the wonderfully varied and astounding array of manhood portrayed.

  • Sales Rank: #1143059 in Books
  • Brand: Brand: Paul Freeman Publishing
  • Published on: 2008-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .80" h x 10.60" w x 13.00" l, 4.13 pounds
  • Binding: Hardcover
  • 200 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

6 of 6 people found the following review helpful.
The first in an exciting new series of superb photographic books
By Andrew Nelson
Following publication of Bondi Road, I wondered what aspect of Bondi life Paul would capture next; I could not have been more surprised when Outback appeared in Sydney bookstores. The book marked a 360 degree turn in setting and context, and could not be more different from the Bondi series. Most surprsisingly, Mr Freeman has captured the arid outback landscape as superbly as he captured cosmopolitan, urban Bondi. I don't think the native Australian landscape has ever been photographed more beautifully. Of course, when the focal point of the photographs are beautiful, fully naked men, the landscape does not necessarily occupy the reader's undivided attention! Mr Freeman has introduced a new collection of male subjects in Outback and all are stunning. There is a strength and confidence in these subjects that exceeds even those in the Bondi books, as if they are products of the uncompromising environment they inhabit. I am hoping that Outback marks the beginning of a long and enriching photographic journey through the Australian landscape and cannot wait to collect other books in the series.

10 of 10 people found the following review helpful.
OUTBACK: Paul Freeman's Most Poetic Photographic Monograph
By Grady Harp
Paul Freeman's gifts as a photographer have been seen in many books - this is his fifth solo monograph and he is also featured in other well known books of photography - and yet this particular book, OUTBACK, marks a new standard of excellence for Freeman's talent. In a brief but as usual insightful introductory comment by expert David Leddick, the purpose of this large collection is lauded: according to Leddick, Paul Freeman has taken the usual approach to capturing the male nude from that of semi-artificial 'shaved and polished' tropes in studio settings or squeaky clean environments to the other end of the spectrum. That is, Freeman has concentrated on the personalities of men at work and men as men and has found the perfect setting for capturing this new look - the Australian Outback. While this book continues to celebrate the beauty of the male form, it also steps into the poetic arena of sharing the day to day lives of men isolated from society in general, men performing acts of tending the land and the flora and fauna of the vast reaches of raw Australia. And in keeping with this approach Freeman begins his survey with his very fine poem about the pioneer like atmosphere of the scantily inhabited setting he has chosen to present his special images of men at work.

Does this change of emphasis away from the dramatically lighted oiled and shaved muscle men and toward the casual view of scruffy men at work and relaxation on ranches work? Absolutely! In OUTBACK Freeman's skill has allowed the viewer to observe men as men - at work and at play - all in the setting of the spectacular beauty of Australia's 'last frontier'. These magnificent 'models' are seen shearing sheep, riding trucks, motorcycles, machines, tending horses, taking breaks from work in the barns, lying in the mud after rainfall, working the soil, and while we follow this group of men during the hours of toil Freeman invites us to gain acquaintance with the men, discovering personalities as well as complete views of the men both in work garb and in the buff. These a swarthy men, rarely shaved, at one with nature - a fact that makes them even more sensual in the natural flow of the environment, the weather, and the camaraderie of working and playing together.

Another aspect that makes this survey of the male is his sensitive use of color: sepia toning for the muddy scenes and careful use of development techniques add a timeless feeling to this superb collection. Yes, the photographs are in color, but in Freeman's artistic hands the colors are either muted or sensitized, depending on the atmosphere of the image. There is nothing that feels posed in these images of men: the works on every page give the sense of the photographer (and hence the viewer) as a welcome quiet observer of a very special collection of virile, highly sensuous men at one with nature. For this viewer this is the finest of Paul Freeman's books to date and one of the most unique and original monographs of the male nude yet published! Highly recommended for a very wide audience. Grady Harp, August 09

4 of 4 people found the following review helpful.
Unique worlds
By dboyce
Paul Freeman creates unique masculine worlds with each book. Not merely a collection of photographs, each book is a conceptual whole, featuring fresh-faced men who appear unaware of their own beauty, but fully engage with Freeman to offer themselves to his eye. I have nothing against books of beautiful photographs of beautiful men, but these books of Freeman's go beyond that usual format. At the close of each book, one feels there has been a real adventure with real men. Exciting and very sarisfying. Exceptional work.

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Sabtu, 22 Oktober 2011

[B404.Ebook] Download PDF Q&A Revision Guide Law of Contract (Questions & Answers), by Adrian Chandler

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  • Sales Rank: #3186923 in Books
  • Published on: 2015-03-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.20" h x .60" w x 9.20" l, 1.18 pounds
  • Binding: Paperback
  • 328 pages

About the Author

Adrian Chandler, Professor of Law and Deputy Head of the School of Law, University of the West of England, Bristol

Adrian Chandler is Professor of Law and Deputy Head of the School of Law at the University of the West of England, Bristol.



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Senin, 17 Oktober 2011

[K472.Ebook] Free PDF Audience Economics: Media Institutions and the Audience Marketplace, by Philip M. Napoli

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Audience Economics: Media Institutions and the Audience Marketplace, by Philip M. Napoli

Focusing on the electronic media―television, radio, and the Internet―Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions:

• How are audiences manufactured, valued, and sold?

• How do advertisers and media firms predict the behavior of audiences?

• How has the process of measuring audiences evolved over time?

• How and why do advertisers assign different values to segments of the media audience?

• How does audience economics shape media content?

Examining the relationship between the four principal actors in the audience marketplace―advertisers, media firms, consumers, and audience measurement firms―Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

  • Sales Rank: #1303031 in Books
  • Published on: 2003-09-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.14" h x .54" w x 6.00" l, .76 pounds
  • Binding: Paperback
  • 256 pages

Review

The book sheds new lights on the operation and likely future of media in the twenty-first century.

(Educational Book Review)

Crisply written and aimed at nonspecialists...

(Harvard International Journal of Press/Politics)

Review

Audiences are the life's blood of media industries. Yet very little scholarship integrates the realities of the audience marketplace with economic theory. Napoli combines a masterful synthesis of the literature on audience behavior, measurement, and media economics with original analyses of the market for the 'audience product.' Rich in institutional detail, this volume sheds new light on the operation and likely future of media in the twenty-first century.

(James Webster, Northwestern University, Professor of Communication Studies, Senior Associate Dean of the School of Communication, author ofThe Mass Audience)

This is precisely the book I have been looking for! Audience Economics provides the kind of comprehensive but accessible coverage of the terrain of audience assessment that students will actually applaud. In addition, Napoli has provided us with a long overdue entry into a critical discussion about the nature and consequences of the shadow prices that are assigned to audience segments defined by age, race and class.

(Oscar H. Gandy, Jr.,, Herbert I. Schiller Term Professor, University of Pennsylvania, Annenberg School for Communication)

About the Author

Philip M. Napoli is an assistant professor of communications and media management in the graduate school of business at Fordham University. He is the author of Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media.

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3 of 3 people found the following review helpful.
Great overview of audience economics
By M. Cecil
This is a serious book about how audiences are made and sold across a variety of media. It offers the serious reader a great framework for understanding how this vital part of our culture industry works. For media economists, there are a couple of inventive analyses that apply rational choice theory and audience theory to assess what factors influence assessments of risk (which influences content development and pricing). Even though the audience marketplace is changing fast in response to new media and measurement technologies, the book remains relevant. Well worth it if you want to develop a comprehensive understanding of audiences. Must read for media planners and strategists.

1 of 1 people found the following review helpful.
Great Read for Media Studies and Industry Professionals
By Sam Weber
This is a comprehensive must read for anyone interested in how media audiences are generated and sold to advertisers. Napoli efficiently sheds light on the evolution and current developments of an intricate audience measurement process that will make you think differently about the content you consume. Napoli also describes the profound consequences that arise by the way in which marketers value us along the lines of race, gender and class. Despite the rapid pace of developments in measurement technologies, this book still provides a relevant and compelling look at the audience marketplace.

2 of 7 people found the following review helpful.
Missing entire sections!
By L. Alfaro
The copy Amazon sent me was missing entire sections, including some important diagrams and figures. There was simply white space where the diagrams were supposed to be. I had to photocopy the pages off of a friend's book. How embarassing!

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Selasa, 11 Oktober 2011

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Book used for Psychology classes

  • Sales Rank: #4050146 in Books
  • Published on: 2011
  • Binding: Hardcover

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Minggu, 09 Oktober 2011

[N809.Ebook] PDF Download The Third Reich Sourcebook (Weimar and Now: German Cultural Criticism), by Anson Rabinbach, Sander L. Gilman

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The Third Reich Sourcebook (Weimar and Now: German Cultural Criticism), by Anson Rabinbach, Sander L. Gilman

No documentation of National Socialism can be undertaken without the explicit recognition that the “German Renaissance” promised by the Nazis culminated in unprecedented horror—World War II and the genocide of European Jewry. With The Third Reich Sourcebook, editors Anson Rabinbach and Sander L. Gilman present a comprehensive collection of newly translated documents drawn from wide-ranging primary sources, documenting both the official and unofficial cultures of National Socialist Germany from its inception to its defeat and collapse in 1945. Framed with introductions and annotations by the editors, the documents presented here include official government and party pronouncements, texts produced within Nazi structures, such as the official Jewish Cultural League, as well as documents detailing the impact of the horrors of National Socialism on those who fell prey to the regime, especially Jews and the handicapped. With thirty chapters on ideology, politics, law, society, cultural policy, the fine arts, high and popular culture, science and medicine, sexuality, education, and other topics, The Third Reich Sourcebook is the ultimate collection of primary sources on Nazi Germany.

  • Sales Rank: #2846001 in Books
  • Brand: Brand: University of California Press
  • Published on: 2013-07-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 2.50" w x 7.00" l, 4.65 pounds
  • Binding: Hardcover
  • 991 pages
Features
  • Used Book in Good Condition

Review
"Essential. No library, whether public or academic, should be without this remarkable resource." (CHOICE 2014-10-01)

From the Inside Flap
“An absolutely magnificent achievement. After the mountain of books that have been published on Nazism, it can seem implausible that there is still more to learn. This brilliantly conceived collection of primary documents shows that there is indeed more – much more. No prior anthology or analysis does nearly so much to help readers enter the emotional landscape of the Third Reich, so as to understand better the at once savage and subtle ideological work that made the regime so terrifyingly successful.” —Dagmar Herzog, Graduate Center, City University of New York

“The indispensable collection of texts from the Third Reich in this extraordinary volume gives readers first-hand knowledge of the transformation of life in Nazi Germany into a racist state and culture. In this most important single volume for understanding German society under Hitler, Rabinbach and Gilman document the racial hatred and violence that transformed all aspects of life into a Nazi society: law, politics, culture, science, religion, education, sexuality, marriage, childrearing, sports, the arts, concentration camps, that finally led to World War II and the murder of the Jews.”—Professor Susannah Heschel, author of The Aryan Jesus: Christian Theologians and the Bible in Nazi Germany

“No other topic provides a deeper insight into Nazism's mobilizing ambiguity then its attitude towards America as modernity's hothouse. The Reader contains an excellent collection for that query.”—Dan Diner, The Hebrew University of Jerusalem/ The Simon Dubnow Institute, Leipzig University

About the Author
Anson Rabinbach is professor of history at Princeton University, founder and co-editor of New German Critique, and author of several books, including In the Shadow of Catastrophe: German Intellectuals Between Apocalypse and Enlightenment.

Sander L. Gilman is a distinguished professor of the Liberal Arts and Sciences as well as a professor of psychiatry at Emory University, and is the author or editor of over eighty books, including Obesity: The Biography and Wagner and Cinema (co-edited with Jeongwon Joe).

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5 of 5 people found the following review helpful.
Authoritative and Indispensable
By Matt Obenritter
Few books encapsulate the many facets of Nazi Germany like this formidable tome. Using primary source documents and expert historical analysis, this work is broken down into 12 distinct chapters to give the layman, student, and/or scholar of the Third Reich an excellent overview and in many cases, a thorough understanding of this dark and destructive chapter of German history. One is hard-pressed to find a more judicious choice of documents or a better application of historical expertise over the Third Reich than this. If you are truly interested in Nazi Germany - you must purchase this impressive work.

2 of 2 people found the following review helpful.
Outstanding, But Not Quite Definitive
By Roland Spickermann
This is truly an impressive collection, to which the only thing comparable is Noakes's four-volume collection of documents *Nazism 1919-1945*. Nonetheless, it does still have gaps, mainly with regard to everyday life in wartime, and especially for 1944-1945. Descriptions of the experience and impact of aerial bombardment, for example, are lacking. Likewise, the descriptions of the last terrifying months of the war and the first encounters with Americans and Soviets, when the war literally came home, are missing. There is no mention here of the treks of German refugees/expellees from the eastern territories. All of these involve the experiences of millions of Germans; the sheer numbers of people involved would make these experiences essential for a fuller understanding of the Third Reich and of its longer-term impact on Germany... but they get almost no attention in this volume. Defeat is covered only through the inclusion of Hitler's Last Will and Testament. If one (rightfully) includes selections about, for example, Nazi conceptions of architecture, then surely these also merit inclusion. It is indeed an outstanding work, in all, but still falls short of being definitive. I would give this work 4.5 stars, if I could, but must choose to give it four rather than five.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
The book is extremely worth it.

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Senin, 03 Oktober 2011

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  • Sales Rank: #6887190 in Books
  • Original language: English
  • Dimensions: 7.80" h x .83" w x 5.20" l, .84 pounds
  • Binding: Paperback

About the Author
Considered one of the finest American writers of the twentieth century, F. Scott Fitzgerald (1896 - 1940) was the author of various novels and short stories chronicling life in the US during the Roaring Twenties.

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[Z877.Ebook] Download First Thousand Words in Russian (Usborne First Thousand Words), by Heather Amery

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First Thousand Words in Russian (Usborne First Thousand Words), by Heather Amery

The classic Russian bi-lingual word book, illustrated by Stephen Cartwright, has been revised and updated to celebrate the 40th anniversary of Usborne Publishing. A thousand everyday words illustrated with busy scenes and labelled pictures to help children learn key vocabulary.

  • Sales Rank: #1017815 in Books
  • Published on: 2013-12-01
  • Original language: English, Russian
  • Dimensions: 11.81" h x .16" w x 8.98" l,
  • Binding: Paperback
  • 64 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Internet-linked pronunciation guide version of the book is the best. It has purple cover
By OlAvd
Its doesn't say there is an internet-link. Internet-linked pronunciation guide version of the book is the best. It has purple cover, dark blue-is and old one, it's a bit different from those two.

0 of 0 people found the following review helpful.
Five Stars
By Irina
excellent

0 of 0 people found the following review helpful.
Five Stars
By Robert Daniel
exellent

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Minggu, 02 Oktober 2011

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Who Gets Promoted, Who Doesn't, and Why, Second Edition: 12 Things You'd Better Do If You Want to Get Ahead, by Donald Asher

A revised and updated edition of the career advancement guide that advocates working smarter, not harder, from one of America's premier career consultants.

Do your job, do it well, and you’ll be rewarded, right? 
Actually, probably not. 

According to career guru Donald Asher, advancement at work is less about skillsets and more about strategy. The revised and expanded edition of WHO GETS PROMOTED, WHO DOESN’T, AND WHY details exactly what puts one employee on the fast track to an exceptional career, while another stays on the treadmill to mediocrity.

Whether you’re new to the workforce, repairing a recession-damaged career, or feeling stagnant and overlooked at work, this book is your ticket to advancement. Learn:

∙ why timing is more important than talent
∙ how corporations actually make promotion decisions 
∙ how to avoid career mistakes you don’t even know you’re making 
∙ what women in the workforce particularly need to know 
∙ and the twelve proven strategies for promotion regardless of 
  your industry and experience  

If you want to know how to control your career destiny, the solution is to work smarter, not harder. WHO GETS PROMOTED, WHO DOESN’T, AND WHY will help you do just that.

  • Sales Rank: #47155 in Books
  • Brand: Asher, Donald
  • Published on: 2014-05-06
  • Released on: 2014-05-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .56" w x 5.20" l, .50 pounds
  • Binding: Paperback
  • 208 pages

Review
“I doubled my income with the tips in this book!”
—Adele Liss, public relations executive, San Francisco

About the Author
DONALD ASHER is one of America’s premier career consultants and a featured speaker at conferences and colleges coast to coast. He is a contributing writer for the San Francisco Chronicle, the Wall Street Journal’s CareerJournal.com, MSN Encarta, as well as magazines and newspapers nationwide.

Excerpt. © Reprinted by permission. All rights reserved.
PREFACE
Dear Reader,  
 
Thank you for picking up this book. It has the potential to change your life. Everything that happens to you from this point on can be different. You can have a different outcome, a different future—different from other workers, and different from the other you, the one who didn’t pick up this book, the one who didn’t try to maneuver for promotion.
This little book went around the world in the media, and was named career management book of the year in Joyce Lain Kennedy’s nationally syndicated column, Careers Now. The award-winning career portal QuintCareers named me a “Career Mastermind” because of this book. When you register that you have accepted a job offer at Columbia Business School’s MBA program, they hand you this book. Many other graduate and undergraduate programs use the book in the same way. “You got a job? Great. Now use this book to create a reputation and get promoted.” I deeply appreciate career centers and all that they do for students. Thousands upon thousands of you, readers from around the world, have used this book to achieve your goals, and I look forward to each and every one of your emails and stories. Your success is eternally gratifying to me. 

The tips from the book that seemed to resonate the most, according to your reviews and in your letters and emails, were these:
• A promotion is never a reward, it’s a prediction.
• Irreplaceable people cannot be promoted, ever.
• There is a structural bias in favor of hiring from outside rather than promoting from within, and you must provide certain specific assurances to overcome that bias.
You’ll see these, and much, much more, in the following pages.

The first edition was a bit of a risk. My editors weren’t sure if it made sense to write a book just for top performers and highly ambitious people. I believed that there was plenty of reason to do it. First of all, the majority of workers don’t read any career books at all, so an author is automatically writing for the top half of all careerists. But I knew there were smart, ambitious people out there who could put these principles into play, who didn’t need the kind of rudimentary advice in other guides, who didn’t need to pay money to read advice like this: “Polish your shoes.” I wrote this book for smart, ambitious, hard-working, accomplished contributors. It’s the opposite of remedial. It’s about optimizing and maximizing your career experience.

The tips and techniques that made this book a success did not come from me. They came from the highly ambitious people I met in my career coaching business. I spent twenty years studying what fast-track careerists do, and I have distilled their advice, and their strategies and techniques, into this tome. I am merely the vessel. The content comes from the real experts, that is, people who get promoted, again and again, throughout their careers. 

By the way, you do not need to decide to become a fast-track careerist to use the techniques in this book to solve a career problem. You may not become one of those people who will move to Outer Siberia if it will lead to career advancement, or who will turn your entire private life over to a concierge so you can grind out insane hours to win a promotion. You can use these techniques at will, ad hoc, when and how you need them, to best a rival, fix a problem with your boss, improve your reputation, and so on. The techniques work when and how you choose to deploy them. I invite you, however, to push your limits. The fast-track careerists are onto something. If you love your job, you’re pretty likely to like your life. Most of the fast-track careerists who gave me tips for this book love to work, and they love their work.

The other source of information for this book came from human resources professionals, the people who have to decide whom to promote and whom to pass over, whom to offer a stretch assignment and whom to reassign into a less responsible role. Some of the best warnings about what not to do came from them, the most important of which is: Don’t go over your boss’s head without her permission, ever (see chapter 6).

Young people, in particular, don’t seem to get this warning, and it is just as sound advice today as it was a generation ago. Sure, you can email anyone in America today and, yes, we do have the First Amendment, but a lack of consideration of why this is a rule will land you in big trouble with the one person who most controls your destiny, your boss. Mess this one up and you’ll not be needing a promotion, you’ll be needing a new job. Many readers wrote to me about this advice from the first edition, and expressed appreciation for it being so forcefully presented. “I get it, now,” they said.

There was something missing from the first edition, however, which became glaringly obvious when Sheryl Sandberg released her bestseller, Lean In: Women, Work and the Will to Lead. There really are gender differences in play at work. Sandberg meant to throw down a gauntlet and respark the feminist movement. I think she has changed the face of career planning, and changed the center of gravity toward individual women and their choices and away from large social forces. In other words, I think she has established that women can choose and act within a system rather than be acted upon by that system. She did a wonderful job, a public service, and it is certainly a public service she did not have to do. No billionaire has to write a book, let me assure you. You have to read Lean In and you have to check out the movement she launched at leanin.org and hundreds of websites and blogs that are inspired by this work.

I have woven some of these concepts into this book here and there, but I have also crafted an entirely new chapter about women in the workplace, chapter 11, “Women: Take Control of  Your Career!” Whether you are a woman, work with women, or have important women in your life, I hope you will take something from it. 

The flip side of this is that I discovered there are still some Neanderthal young men out there. I thought they were a dying breed, but my correspondents and certain news items assure me they still exist. I put a rather strong warning beginning on page 43 about that, which I consider part of acknowledging gender differences in the workplace. Again, whether you are a young man, work with young men, or care about a young man, this is an absolutely critical piece for them to grasp. Apparently, social networks and the education
system have failed to provide this absolutely critical piece of information. And, by the way, I do consider this remedial—remedial but necessary.

Finally, in this edition I have beefed up my coverage of what to do if your career stalls. I have a full chapter on career repair, chapter 10, “Know How to Repair Your Career,” beginning on page 159. As part of this, I have improved my coverage of what to do about the crazy and mean people you may have the pleasure to encounter at work. I explicate a career repair system that includes more about when and how to change jobs to advance, which is not part of the other chapters. One gets promoted inside a company, but sometimes you have to give yourself a promotion by abandoning your current employer and seeking a better opportunity elsewhere. If you suspect your career needs repair—for example, you are way more than one promotion away from where you belong—you might start with that chapter first, then restart the book from the beginning.

Readers like you have improved the book, and I hope you will give
me your stories to improve the next edition (don@donaldasher.com). 

My very best wishes for your continued success,

Don Asher

Most helpful customer reviews

19 of 19 people found the following review helpful.
Who Gets Promoted, Who Doesn't, and Why? Probably Not Because They Read This Book
By Jack Jacob
Donald Asher is well-known by many in the business community as the author of a book, now in its second edition, that outlines for them how to get promoted. He includes both how to get promoted and what to avoid to keep it from happening. His subtitle is “12 Things You’d Better Do If You Want to Get Ahead”. Since this is a business book, it make sense that he draws all of his illustrations from the business world. While Asher has some great things to say, many of these are self-evident and his mentioning of them is not all that helpful or insightful. For instance, he talks about anticipating change and offering yourself as the solution to the problems or opportunities that change presents. The problem with his encouragement to ride the wave of change comes from the assumption that a person can see all changes and that a person can remain nimble and trained up enough on potential futures to be the answer to anything that might come up. While this would be the best scenario, it is not always possible, nor practical. I realize the reader might be thinking that I am merely claiming sour grapes and not wanting to change and that this reluctance is driving my criticism. My point is simply that it is not always possible to know what is coming, nor economical to train for every potential future.

Asher presents a pyramid for getting promoted in the second chapter of his book. I found this both helpful and a little presumptive. He says that doing your job well is the foundation for future success (again, very obvious), but goes on to say this is not enough. You have to:

1. Do your job well.
2. Make yourself known to the right people.
3. Develop the skillset needed for advancement (see note above).
4. Be available when opportunity knocks. Package yourself for promotion.
5. Win the promotion.

While all of these steps are helpful, they are also nothing new. What is new is that a person would approach their current situation with an eye always on promotion. And herein lies the true power of Asher’s book. Asher suggests that doing one’s job is no longer that best indicator of who is eligible for promotion. For instance, he suggests that anyone who becomes so good at their job so as to become irreplaceable has actually worked against his or herself for promotion. The military has seen their way around this conundrum for a long time, but they have the endless pockets which come from your tax money. For businesses with limited resources, and profitability at stake, this is too often the case. Many employers and senior managers would rather not take a chance on moving someone with a known skill set to a position they may not be able to fill. They do not want to lose the productivity or mid-level leadership. So, while a bit confusing, a person is to do their job well, but not too well.

Asher’s main contribution in Who Gets Promoted and Who Doesn’t and Why is that he challenges the average person to be become more than average and to seek to reach their full potential. He suggests this through being a constant student of the company, people, the art of selling yourself and your company, and the art of reading and managing people. This is worth the cost of the book for the person that has not considered such things before. For those that read this type of material, and for those who have worked in the business world for any amount of time at all, this is obvious and need not be shared.

If I sound like I am confusing and ambivalent towards Who Gets Promoted and Who Doesn’t and Why, it is because I am. The book is the same, so it is fitting. If you have not read any material on promoting yourself, get the book. If you have, don’t bother. If you work in a company that leaves the door open for promotion, and you are not sure how to step through, get the book. If you don’t work in that environment, save $15. If you need a motivational push to get going, read the book. If are already motivated, don’t get bogged down in reading the book. You are probably already doing what Asher recommends.

Disclosure of Material Connection: I received this book free from The Crown Publishing Group as part of their Blogging for Books Program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

1 of 1 people found the following review helpful.
If you want to get ahead, buy this book
By Blue Skies
The best book on this subject. No non-sense, practical, sensible advice on how to survive and thrive at work. It is an honest book, so be ready for some hard truths. But I think this book is exactly on-point, and I applaud the author for making this information available to us, and distilling it in a way that's so easy to understand (and with discipline, to implement).

In fact, after I read this book, I had a lot of "aha" moments. Things that used to confuse me before are clear now. This book will allow you to understand how companies make decisions, why you didn't get promoted after your glowing review, how to navigate the office. It's an indispensable book for anyone who cares about their career.

4 of 4 people found the following review helpful.
This Book Will Help You Advance Your Career
By Derek Dix
Every person I know wants to have a great career! Who wouldn’t want to have money to buy the car they want, go on that vacation they want, buy that house, get a pay raise every year, and never have to worry about money again? Many people have these desires, so why is it that so many people are having a hard time landing that “perfect job”?

In this book, Donald Asher helps us to see 12 areas where we could be (most likely are) making mistakes when it comes to our career path. We all know some things about career planning, but do we really understand what we need to say and do to get where we want to be? Don’t worry, after reading this book I came to realize that I really had no idea!

The book is divided into 12 easy to read chapters. Each one covering an aspect of career building/planning that we often don’t think about. He covers areas like: knowing when to look for more work, how to promote yourself, education, having a plan, repairing your career, and many others.

I would highly recommend this book to college students, people who hate their job, those working part-time, and anyone who wants to see how they could advance their career!

I do book reviews at bookreivewswithderek.wordpress.com
I blog at nextwithderek.wordpress.com

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