Rabu, 10 Oktober 2012

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Television Goes Digital (The Economics of Information, Communication, and Entertainment)From Springer

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go.

This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

  • Sales Rank: #11988457 in Books
  • Published on: 2010-02-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .59" w x 6.00" l, .82 pounds
  • Binding: Paperback
  • 246 pages

From the Back Cover

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers―broadcasters, cable and satellite companies―and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go.

This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

About the Author

Darcy Gerbarg has been a Senior Fellow at the Columbia Institute for Tele Information (CITI), Columbia University Business School since 1997 and presently teaches Digital Television at New York University. She also serves as Vice President of Business Development for CineGrid, Inc., a research organization, and she is a past Executive Director of the Marconi Society, Inc.; both public not-for-profit corporations. Prior to that she held research positions at Courant Institute for Mathematical Sciences, New York University and the Computer Graphics Lab at New York Institute of Technology. She has been an adjunct faculty member at the Interactive Telecommunications Graduate Program and the Film and Television Departments at New York University and the State University of New York at Stony Brook. A pioneer in computer art, she started and directed the graduate program in Computer Art and the Computer Institute for the Arts at the School of Visual Arts, and was Chairman of the first Computer Art Shows for the Special Interest Group in Graphics (SIGGRAPH) of the Association for Computing Machinery (ACM). She has lectured, organized, and conducted panels, workshops and presentations internationally for industries, companies and universities. Conferences she has organized for CITI include The Future of Digital TV and Venture Capital in New Media. Her edited publications include The Economics, Technology and Content of Digital TV (Kluwer, 1999), Internet TV (Lawrence Erlbaum, 2003), and The Marconi Century (Guglielmo Marconi International Fellowship Society, New York, 2004/5).

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Minggu, 07 Oktober 2012

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This beautiful Christmas Book starts students with pre-reading pieces so even the youngest students get a chance to play favorite Christmas music. Students play pieces on the black keys, Middle C, and almost Middle C position. The charming and colorful activities presented throughout not only visually enhance this very special Christmas book, but also reinforce the concepts learned in the Lesson and Technique Book.

  • Sales Rank: #111064 in Books
  • Published on: 2010-03-22
  • Binding: Sheet music
  • 24 pages
Features
  • ISBN13: 9781569396827
  • Condition: Used - Very Good
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author
Helen Marlais active performance schedule includes collaborative concerts in North America, Western Europe, the Middle East, and Asia. Marlais is one of the most prolific authors in the field of educational piano books. Her critically acclaimed and award-winning piano series, Succeeding with the Masters, The Festival Collection, In Recital, Sight Reading and Rhythm, Write, Play, and Hear Your Theory, and The FJH Contemporary Keyboard Editions, among others, are exclusively published by The FJH Music Company. As well as being the Director of Keyboard Publications for The FJH Music Company, she is also an Associate Professor of Music at Grand Valley State University in Grand Rapids, Michigan, where she teaches piano majors, directs the piano pedagogy program, and coordinates all of the group piano programs, which includes the young beginner piano program.

She performs and gives workshops throughout the country and at all of the national music teachers conventions. Her articles can be read in Keyboard Companion, The American Music Teacher, and Clavier magazines. Her more than 60 educational piano CD s are recorded on Stargrass Records.

Dr. Marlais has performed with members of the Chicago, Pittsburgh, Minnesota, Grand Rapids, Des Moines, Cedar Rapids, and Beijing National Symphony Orchestras to name a few, and has recorded on Gasparo and Centaur record labels with her husband, concert clarinetist Arthur Campbell. They have had numerous collaborative performances broadcast regionally, nationally, and internationally, on radio, television, and the Internet. Her travels abroad have included performing and teaching at the leading conservatories and festivals in Italy, France, Hungary, Turkey, Lithuania, Estonia, and China. She has premiered many new contemporary works by composers from the Unites States, Canada, and Europe and is also the pianist for the chamber music group Trio Nuovo. This group specializes in playing both new and well-known music for clarinet, bass clarinet, and piano.

She received her DM in piano performance and pedagogy from Northwestern University and her MM in piano performance from Carnegie Mellon University.

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Four Stars
By Kimberly Hart
For beginning students. One year or less of lessons. Cute books with some basic songs and some theory exercises.

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Five Stars
By PaulJ
Good intro book... sells out quickly.... order when you see it available.

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Kamis, 04 Oktober 2012

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What are the moral and ethical dimensions of animal research? What obligations do we have toward our animal subjects? In this important new book, students, researchers, and interested general readers will find a non-intimidating, readily comprehensible introduction to all the principal ethical issues and arguments in the animal experimentation debate. Vaughan Monamy covers the history and ethics of experimentation; discusses the moral status of animals and the obligations of researchers; and introduces alternatives to animal research. Although the work is aimed at those involved in the conduct, support, and teaching of animal-based research, its clarity of style will reach lay people and experts with equal ease. Monamy does justice to both the arguments that support and oppose animal experimentation, making this a balanced and objective study of a critical issue in contemporary biomedical science.

  • Sales Rank: #17146458 in Books
  • Published on: 2000-10-23
  • Format: Bargain Price
  • Number of items: 1
  • Dimensions: 8.98" h x .31" w x 5.98" l,
  • Binding: Paperback
  • 122 pages

Review
"This book is for life science students, but its clear style also makes it attractive for others." Animals' Agenda

"On balance I would recommend it to anyone who has the responsibility of teaching a biology course, especially a physiology course that has a laboratory component." Canadian Society of Zoologists Bulletin

"This is a clear, concise, and inexpensive book. It is well laid out and very readable. It is indexed and contains a comprehensive reference list and an appendix of suggested further reading...The book is current and would be useful to the veterinarian, science student, or researcher who seeks a moral basis for making meaningful dialogue about the issues of research involving animals." Canadian Veterinary Journal

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This is the true crime book that the movie "Perfect Sisters" was based on. A frantic 911 call led police to a townhome in suburban Toronto, Canada after sisters, aged 16 and 15, reported finding their alcoholic mother dead in their bathtub. It seemed like a tragic accident but what police didn't know at the time was that the girls were cold-blooded killers, who had planned their mother's murder with help from their friends.

  • Sales Rank: #1379876 in Books
  • Published on: 2013-04-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .94" w x 6.00" l, 1.21 pounds
  • Binding: Paperback
  • 376 pages

About the Author
Bob Mitchell has been a journalist for nearly 40 years covering crime and sports for The Toronto Star and The Toronto Sun. He's also the author of "In Plane Sight:Before 911-An Untold Story" and "Grave Deception."

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Selasa, 02 Oktober 2012

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Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick

Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW

  • Sales Rank: #2344857 in Books
  • Published on: 2012-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 4.06" h x .47" w x 3.03" l, .0 pounds
  • Binding: Paperback
  • 1016 pages

About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing. Fiona-Ellis Chadwick is a Senior Lecturer at the Open University Business School, where she leads the Retail Management and Marketing programme. As part of this role, Fiona is a very active researcher and innovative educator and frequently leads the development of innovative multi-media teaching materials, bringing together research and business.

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1 of 1 people found the following review helpful.
Thumps Up
By Vishnu Vijay
This is the perfect book to have an understanding about the basics of marketing. A must have for all business students.

0 of 0 people found the following review helpful.
Know-how to Build a Business
By Creative Web Actions
I read David Jobber's previous book on marketing. This is an excellent book for those that want a deep dive in marketing management. It has updated case studies and up-to-date practical examples. The content is focused on everything you need to know to build a business. I highly recommend it.

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Jumat, 28 September 2012

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Practical Web Development, by Paul Wellens

Learn CSS, JavaScript, PHP, and more with this vital guide to modern web development

About This Book
  • Explore how the web is built from its foundations – learn everything from basic HTML through to JavaScript, PHP and beyond
  • Discover the latest trends in modern web development and develop an understanding of a wide range of tools including jQuery, MongoDB and Node.JS
  • Meet the challenges of a multi-platform world with effective responsive web design
Who This Book Is For

This book is perfect for beginners who want to get started and learn the web development basics, but also offers experienced developers a web development roadmap that will help them to extend their capabilities.

What You Will Learn
  • Find out how HTML lays the foundation of web development
  • Learn the fundamentals of web design using CSS
  • Harness JavaScript to bring websites to life
  • Use PHP and MySQL to dynamically generate HTML on the server
  • Learn how to write compact code with jQuery
  • Create efficient single page applications with Ajax
  • Discover JSON for a powerful data exchange between client and server
  • Design Mobile first, responsive pages that look great on mobiles, tablets, and desktops
  • Create and migrate powerful and scalable web applications with Node.js
In Detail

Web development has grown to become vital in shaping how humans interact, work, learn, and consume. Practical Web Development provides you with a roadmap of web development today, giving you the tools you need and the guidance to keep you creative and productive in a world of disruption and innovation.

Beginning with the structure of the Web and the principles of building basic websites with HTML, you will learn about CSS, JavaScript, and PHP, before taking a closer look at some of the leading technologies used to build the modern Web. You will integrate jQuery, Ajax, and JSON into your projects before moving on to the latest tools and techniques in responsive web design, including Zurb Foundation or Bootstrap, to help you meet the challenges of developing for multiple devices, and explore how Node.js offers a powerful solution to server-side application development. This book is for anyone that wants to get to grips with the broader picture of web development today.

  • Sales Rank: #4130493 in Books
  • Published on: 2015-07-30
  • Released on: 2015-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .63" w x 7.50" l, 1.06 pounds
  • Binding: Paperback
  • 276 pages

About the Author

Paul Wellens

Paul Wellens has been a senior product manager for a major computer company in the Los Angeles area and Silicon Valley for over two decades. Before that, he used to install Unix systems and train companies in Europe, from his native Belgium. Later in his career, he became a web development aficionado because it brought him back to another passion of his: programming. This is not his first book. His prior publication is of a different nature. Nature is what it is all about as it is a guidebook on Eastern California, which is illustrated with his own photographs. Therefore, it should not come as a surprise to learn that, besides experimenting with new web technologies, his major hobbies are photography and hiking in the Eastern Sierra.

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1 of 1 people found the following review helpful.
A Quality Trail Map for a Fragmented Web Development World
By Michael Larsen
At this point in time, programming for the web is a multi-faceted endeavor. There are so many choices and approaches that can be used, and technologies that can be called into action, that it is impossible to know them all. Gone are the days of basic HTML and some CGI scripts being all you’d need to deliver a web experience. Don’t get me wrong, there are still sites out there that are basically this simple, but they are not outnumbered by sites that offer much greater interaction, customization and the ability to display on multiple platforms. To do that effectively, more is needed.

The challenge with most web development books (or programming books of any type, actually) is that it takes several hundred pages to cover everything needed, or the books are lean and abstract, with the reader having to do a lot of their own research and tinkering to make the examples work. "Practical Web Development" by Paul Wellins (Packt Publishing) takes a slice down the middle. It doesn’t pretend it will be able to show you everything in great detail, but it also looks to give some practical examples with the most common elements and some exercises to work and build on. Wellins progresses from basic HTML, CSS and JavaScript to using PHP, MySQL jQuery, AJAX, History API, XML & JSON, MongoDB, Responsive Design, Foundation framework and Node.JS. Make no mistake, that’s a lot of ground to cover in 276 pages.

So how well does Paul traverse this formidable mountain range of topics?

Part One of the book focuses on the central elements of a “stack” that allows a web site to exist in the first place, nd gives an over view of the technologies that work with that web server.

Chapter 1 covers THE WORLD WIDE WEB, specifically where it’s been, where it is, and where it looks to be going. It’s a whirlwind history lesson that covers a lot of technologies that we take for granted today. For the purpose of the book, the emphasis is being placed on HTML, CSS, JavaScript and PHP, with a back end database using SQL. Therefore, up front, five “languages” need to be learned to be effective and use the book. Fortunately, the amount of each language that is needed to be learned will grow with each subsequent chapter, so you get a chance to use each of them as the book professes.

Chapter 2 focuses on the basics of HTML and the most common tags used for markup of pages. Rather than give an exhaustive run down of all the tag elements, Paul gives us the ones that are the most useful and likely to be used when developing a basic site (headings, paragraphs, links, form elements tables and divs, which are best described as self contains rectangles of HTML). Paul also makes the distinction between the structure of a document (which is done with HTML) and the styling touches, which are handled in the next chapter.

Chapter 3 covers what Paul feels are the most useful aspects of CSS, which is all about the syntax that affect the overall look and feel of your pages. The structure of the box model is central to CSS and being able to manipulate the data in a variety of boxes (often the aforementioned HTML div’s) helps to keep the style elements both contained and optimally configured. A recommendation for the use of Firebug or Development Tools in your respective browser is also recommended, as there are a lot of possibilities within CSS and ways to apply them.

Chapter 4 takes us on a tour of JAVASCRIPT with a dose of Programming 101, and builds on some of the basic building blocks of of all programming languages while focusing on the core elements that make JavaScript useful in web pages and applications, specifically as a client side programming language. Variables and variable declarations are covered, manipulation of strings and numbers, operators, control flow, functions, and objects all get a brief but focused examination. The final part of the chapter talks about using the Document Object Model (DOM) and ways to work with objects, properties methods and events. Again, it’s a high level view, but one in which you feel like you can relate to what’s being presented.

Chapter 5 introduces PHP, which is a language designed specifically for server side interactions. Again, like the previous chapters, this section focuses on what most users would need to make something work on the server using PHP, not a complete rundown of the syntax. This chapter also goes through the basics of what you need to do to check if your web host is set up to support PHP and what to do if it isn’t.

Chapter 6 adds more about PHP, specifically in conjunction to working with a MYSQL database. The chapter starts with a basic understanding of databases in general ,and then MySQL in particular. It introduces the way that databases work and how MySQL fits into the web stack. phpMyadmin is covered as well, which allows you to administer a SQL database via the php utility. It also walks the user through several commonly used database commands and fundamental queries.

Part II of Practical Web Development aims to help us break away from the model of multiple pages where a few will suffice, and to get away from static pages to those that are more interactive, dynamic and responsive to the platform it is being displayed on.

Chapter 7 covers JQUERY, which is a JavaScript library that emphasizes a small footprint. It uses CSS selector style syntax that specify DOM elements. Again, the coverage is not exhaustive, but it give enough to show the general approach to using jQuery as part of your page development and the most likely to be used aspects of the library.

Chapter 8 focuses on AJAX (Asynchronous JavaScript and XML) which is really a handful of different techniques that allow for data to be retrieved in small pieces without requiring the entire web page be reloaded. jQuery has several methods that allow for AJAX to be used. $.load and $post both allow for portions of the screen to be replaced with fresh HTML, dynamically generated or programmatically placed.

Chapter 9 covers THE HISTORY API, which becomes very important when you start creating a site that is based primarily around a single page. rather than direct a user to the previous site they were on before coming to ours, the History API allows the users to navigate back to states of the page, or to allow for a bookmark URL to represent the state of the page bookmarked.

Chapter 10 focuses on using XML (extensible Markup Language) and JSON (JavaScript Object Notation) as data formats to be used as an alternative to HTML.

XML files can be seen as small databases. XML Schema defines the structure XML files, while XSLT creates stylesheets for converting XML into different formats. SimpleXML allows for paged to be created and processed using PHP. JSON is a lean format that gets processed like JavaScript objects in the browser, and therefore requires much less overhead.

Chapter 11 introduces us to MONGODB, which is a type of NoSQL (not relational) database. It’s more readily known as a document database, and it stores JSON objects that are grouped into collections. Web applications are capable of communicating with the MongoDB using PHP.
.
Part Three of the book moves away from the underpinnings of the technology and deals with methods that help the loo and feel of the users experience, regardless of the platform being used.

Chapter 12 focuses on MOBILE FIRST, RESPONSIVE DESIGN WITH PROGRESSIVE ENHANCEMENT (go ahead, say that ten times fast ;) ). The key idea is that, based on the platform it is being displayed, the page will dynamically tailor itself to display optimally for that device. Desktops, tablets and phones have radically different screens and needs, and Responsive Design aims to help with that. One of the key aspects of this chapter is to encourage you to focus on mobile development and display first, and then work back. Additionally, another JavaScript library called EnhanceJS allows for different experiences to be displayed depending on the browser being used or the platform accessing the content.

Chapter 13 introduces FOUNDATION – A RESPONSIVE CSS/JAVASCRIPT FRAMEWORK. The idea behind Foundation is that it lets us focus on developing a site without having to reinvent the wheel on the responsive part. By using a grid system, you can determine how many areas can be used depending on the size of the screen, so that the site expands and reformats based on the grid. Foundation also includes a number of UI enhancements that make it easier to put together navigation, image display and other details that make interacting with a site easier based on the available real estate.

Chapter 14 closes out the book with an introduction to NODE.JS, which is, at its core a fundamental break with all of the rest of the web development options discussed in the previous chapters. Rather than require a whole host of technologies, everything can be written within Node, which then translates everything to native JavaScript (and by extension HTML, CSS, etc.). This can be done using the Express framework, which is described in basic detail, and the idea of templating (which is what PHP does), using handlebars.js.

An Appendix section describes BOOTSTRAP - AN ALTERNATIVE TO FOUNDATION. The same exercises Paul described in Chapter 13 he tackles here, but uses Bootstrap.JS. It meets a similar goal, i.e. making a mobile-first, responsive site without having to reinvent the wheel to provide the responsive part.

Bottom Line:

The title of the book is Practical Web Development, and a special emphasis needs to be placed on the “Practical” part of the title. Paul has strived to make a book that is accessible, easy to follow, and lean enough to be usable without getting the reader lost in the weeds. I’ve long been looking for a book that would be a soup to nuts title, one that could be the starting point for someone to start with developing for the web, and have a single source to get up and running. Is this that book? It’s pretty darn close! There’s lots of additional areas that could have been covered, but to his credit, Paul has made a title that hits the high points, and a few divergences that are interesting if not mandatory. For a lean and straightforward primer on Modern Web Development approaches, this is a great place to start.

1 of 1 people found the following review helpful.
Broad, Beginner-level Overview
By Rebecca Watson
Good introductory primer on web programming topics. HTML, CSS, JavaScript, PHP are covered, as well as jquery, ajax, and SQL. Also includes a brief introduction to core programming concepts ("Programming 101"). Would recommend this book for someone who is interested in learning web development but does not have a programing background. It gives a solid framework on which to build further skills and the vocabulary to bridge the gap between beginner and intermediate levels.

0 of 0 people found the following review helpful.
Well, not really......
By Andrew L. Valdez
Paul Wellens got it right.....and wrong...I will say that this book is 'Practical', in that the information in it covers a range of web development technologies but not in the manner of which you assume by looking/reading the title. Like many, I made the assumption that the book teaches you how to develop websites with the bare essentials, making it "Practical". However, you don't actually build anything...what you really do instead is read up on the various programming languages. Unfortunately, you just don't actually do anything with them. I didn't read the entire book but I did get up to chapter 9...After skimming through the rest I realized this isn't necessarily what I needed. This is more of a refresher guide in my honest opinion. Thankfully, I didn't purchase the book...I was able to read it through my Safari Online account. Either way, if your new to programming all together and want to get into web development, this is definitely not the way to go. If you have programming knowledge and experience, this is still not the way to go. I would suggest this for anyone already associated with common web programming languages (html, php, css, javascript, MySQL, jQuery etc...)

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Selasa, 18 September 2012

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Broken for You Inscribed 1ST Edition, by Stephanie Kallos

  • Sales Rank: #9115582 in Books
  • Published on: 2004
  • Binding: Hardcover

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