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Snarketing 2.0, by Ron Shevlin
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There's way too much bad advice about marketing and social media being thrown around out there, often relying on shoddy research and analysis. This book will help you see why it's bad advice, and give you guidance on how to do it right. And does it in a humorous way. Feel free to call it downright snarky. Topics covered include Twitter, Facebook, social media, marketing ROI, advertising, and gender roles in marketing.
- Sales Rank: #3744697 in Books
- Published on: 2011-10-03
- Original language: English
- Dimensions: 9.00" h x .34" w x 6.00" l,
- Binding: Paperback
- 134 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Humor helps make the tough discussions more palatable...
By Brett King
I'm not sure that the snarky prose is everyone's cup of tea, but Ron's humorous take on all things financial services and marketing belies a very clever approach to tackling the hard issues this industry faces. His humor allows us to have the difficult discussions about the real reform and change that we need, without attacking the industry no holes barred. We need more honest appraisal of the challenges facing this business, and Ron's Snarketing 2.0 does this in a way that is easy to read, and yet substantial and detailed. You can really feel his experience as a researcher/analyst here too as he draws on significant data and insights to make points that should otherwise be fairly obvious.
Don't let the 'snarky' humor fool you - Ron's got some serious points to make and they bare your attention.
0 of 0 people found the following review helpful.
Lives up to it's title...2.0
By Frank Bria
Ron definitely does snarky. It's a great communication vehicle for some really great points.
Finally, someone to take on the trend of "social makes rich" marketing fluff that's being put out there these days. Ron takes on the sacred cows of the "new media marketing" crowd and does it not just with humor, but with fact. His "take it to its logical conclusion" approach shows the flaws in a lot of the "new" conventional marketing wisdom.
I would offer two humble critiques.
1. I have a statistical bone to pick with the chapter on Failure. Although I agree there is a significant "celebration of failure" in current culture, I doubt it is as bad in corporate cultures as would be indicated by the chapter. And as for the statistics, Ron uses the "coin flip" analogy to show that multiple failures do not increase the odds of a success - just as 10 flips of heads don't make a tails more likely. But that assumes the flips are independent events - no correlation between the trials - no learning from one flip to the next. And it is that exact point that the "no fear of failure" folks are making. If in fact, with each flip of heads a tails becomes more likely because of the learning, then, statistically, it's true, with each head, a tail becomes more probable.
2. Ron rips to shreds the myths of "making it" in social media by simply showing up. However, I really wished I could have gotten some advice about the "right" way, in Ron's opinion, of leveraging the medium. I felt it was challenging, but oftentimes more negative. It removes all the conventional wisdom, but doesn't replace it with anything else. Maybe that's his next book... [hint, hint].
Bottom Line: [sorry, Ron, had to do it] Great first step in seeing the social media sphere in the correct light and knowing what not to do. We are just left asking, "what then?"
0 of 0 people found the following review helpful.
A fun romp through modern marketing myths and missteps
By Dale Davaz
Well, Mr. Shevlin, my thanks for writing this book. Okay, so I went cheap and bought the Kindle version. And yeah, call me double-cheap because I'm looking for a place on your Quantipulation list. But the volume had me engaged from electronic cover to cover, snickering more than a few times, and I now feel prepared to dispel many of the more pernicious marketing myths circulating inside my company and around my industry. There's little here about stupid social media ROI tricks or raging marketing diseases that I haven't been preaching myself -- but, as they say, a prophet has no honor in his own country. It's useful having the published words of a respected pundit at my side when telling my C-level leadership that too many social media and marketing "emperors" are wearing no clothes. I'm confident that others will find the same. Sure, I could have dropped $5.95 on a ticket for a Saturday matinee viewing of The Thing. But I was very pleased, and arguably far more entertained, having invested the cash and a couple hours with Snarketing Two Dot Oh.
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